I often ask myself how so many potential clients can fall for the sales pitches given by the large ghostwriting firms. The owners' names aren't revealed, the writers are not named, and secretaries and middlemen coordinate the communication between client and writer. The writer who closes the deal is not always the writer who composes the manuscript. (More on this in a later post.)
The answer is simple but sad. People know virtually nothing about ghostwriting and even less about the publishing industry. And they are taken in by the idea that a self-proclaimed "industry leader" is going to write and publish their book. But have people grown so naïve as to think that one or two people can't put up a slick website and pretend to be a large firm with dozens of staff members buzzing around a busy office? (Those offices don't exist!) Apparently, the answer is a big "yes."
The reality is that the manuscripts produced by these large companies (and I've been shown very many) are poorly written, and they haven't been ghostwritten by any bestselling authors--or anyone who has worked for the major publishers listed on the company sites.
Next, you can't trust the publishing packages that these firms offer. They are POD firms trying to get clients by offering ghostwriting services. The books they publish are NOT carried by conventional bookstores--only online.
The companies' promotional packages are worthless. The press releases and reviews they procure are seen by a handful of people, and the reviewers do not handle the wide range of books sent to them. The press releases are read by virtually no one.
If you want a book ghostwritten, you need a qualified independent ghostwriter who knows the publishing industry.
~William Hammett
Contact wmhammett@aol.com
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