Many ghostwriting companies make most of their money on their Print on Demand services, with ghostwriting used to create their own clients. As mentioned earlier, "many" of these companies use ghostwriters with little talent.
This aspect of ghostwriting involves what is called "upselling" of services. The pitch goes something like this: Let us write your book and we'll give you a discount when it comes to publishing it. Let us publish it, and we'll give you a discount in promoting it.
These companies frequently tell clients that they will help them obtain literary agents, although this is puzzling inasmuch as the book is now already published. Why would a client need a literary agent? Agents do not handle self-published books unless they sell 10,000 to 25,000 copies.
The companies also promise to send press releases to newspapers or to have the book reviewed. Most reviewers (or papers) to whom the books are sent have no interest in the kind of book in question, and no sales are produced by a small blurb in an obscure journal or newspaper column.
But once again, people ignorant of the publishing and ghostwriting industries--people who think that a book that is written and published is going to be a cash bonanza--write checks every day to these firms, unaware that they're being taken for a long, unpleasant ride.
~William Hammett
Contact wmhammett@aol.com
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