Saturday, June 8, 2013

Ghostwriting Companies: A New Low in Dishonesty

I recently saw an Internet ad for an independent ghostwriter.  When I typed the URL intro my browser and read the website, I was astonished to see that the individual was really a company--a "broker" for ghostwriting services.  This is certainly false and misleading advertising since more and more individuals are now becoming wise to how dishonest and incompetent most ghostwriting firms really are.  The answer: say you're an independent even though you, like the big companies, subcontract the work to others.  It's deplorable.

But it gets a lot worse in the case of the site I am now discussing.  While the woman in question claims to be a writer, she says that she herself never does any of the ghostwriting.  She merely matches potential clients with ghostwriters she knows and takes a 20% referral fee for "making the connection."  And then?  She is out of the loop.  She overtly says that she makes no guarantees that clients will be satisfied with the ghostwriters she chooses.  It is up to the client to decide if he or she wants to hire the ghostwriter and then deal with the ghostwriter during the project.

Think about the dishonesty: she has a website that promises "great ghostwriting services," although she 1) doesn't do any ghostwriting; 2) is really a company/broker and 3) takes no responsibility for the quality of work produced by the ghostwriters that are "her best recommendations."

All ethics are absent in such business dealings.  There are so many people trying to make money off of ghostwriting that almost any business model will be tried.  There are many entrepreneurs out who see the explosion in the number of ghostwriters advertising online and want a piece of the pie.

Sadly, people like the woman above will continue to make money unless potential clients start to learn more about publishing, writing, and editing--unless they begin to educate themselves about the profession of ghostwriting.

If you're looking for a ghostwriter, check out websites carefully and screen potential ghostwriters by looking for solid qualifications and asking questions.  Hire a pro with a professional background.  Don't get ripped off.

~ William Hammett

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